SEM - Search Engine Marketing Guide

Much of our recent work at YouTube has focused on making it easy for advertisers and agencies to run integrated, targeted and measurable campaigns across the internet. This has involved a lot of product, sales and back-end integration with Google products (like AdWords and TV ads), so we can build easy-to-use, scalable options for advertisers on YouTube.

Today we're taking another step in this direction, by allowing advertisers to start testing a new Video Targeting tool on YouTube. Video Targeting is modeled after similar Google planning tools and pretty much does what it says: it gives advertisers more control of their ad campaigns by letting them choose specific YouTube partner content they'd like to target. The tool is flexible and helps advertisers discover videos relevant to their campaign and their target audience: it suggests videos based on keywords (like politics or fashion), viewer demographics (like age and gender), interest-based categories, or some combination of the three. Or, if an advertiser has a video in mind, they can see if it's available to target specifically. The result is a marketplace of video targeting options that results in extra control and better brand safety for display advertisers, and more useful and relevant ads on YouTube.


Our goal is to create an easy-to-use, self-service targeting tool for any advertiser who wants to run ads on YouTube. As this first version is in beta (and is being updated every day), it's missing a few features, as well as content from some of our partners -- like those who sell their own ads, for example. So it's currently intended for advertisers who work closely with sales representatives at YouTube. But if you want a sneak peek, you can check it now out at www.google.com/videotargeting.

A few months ago, we created a Product Ideas page for AdSense, where you could tell us what product and feature updates you’d like to see. We received over 600 ideas from publishers all around the world, with ideas ranging from ad filtering options to increased transparency, and more detailed reporting to easier account management.

Our product and engineering teams have been hard at work to bring you ideas from the wishlist. We still have more to do, but wanted to share some of the progress so far:

You asked for...More transparency about how much you’re earning from AdSense.
What we’ve delivered...The AdSense for content and AdSense for search revenue shares are now publicly shared.

You asked for...The ability to block certain categories of ads, like religion and dating.
What we’ve delivered...Category blocking (previously known as category filtering) is now available in 13 languages. You can filter up to 11 ad categories, including religion, dating, politics and weight loss.

We’ve also been developing a new version of the AdSense interface. Although the interface is currently in beta, it addresses many of the requests we saw on the Product Ideas page. Take a look at the improvements that the new interface offers:

You asked for...Make it easy to change addresses when we move from one location to a new one.
What we’ve delivered...You can make requests to change the country of your payment address directly in the new AdSense interface. (Due to legal and system constraints, some country updates will still require you to create a new account.)


You asked for...Automatic revenue tracking to quickly and easily compare performance of ads of different sizes and types.
What we’ve delivered...The new AdSense interface offers Ad units, Ad sizes, and Ad types reports in the Performance Reports tab. These detailed reports can help you understand which individual ad units, ad sizes, and ad types perform best on your site.


You asked for...The ability to view data for a custom date range, similar to Google Analytics.
What we’ve delivered...The new AdSense interface includes a date range selector just like Google Analytics. Plus, to see how your earnings have changed over time, we also have a feature that allows you to compare two date ranges. Simply select the date range you want to compare, check “Compare to other dates”, fill in the start date, and we’ll fill in the end date for you!


You asked for...More time frames for analyzing metrics. Specifically we heard the wish to “select the same period of time and say group by week or month to see the trend.”
What we’ve delivered...Reports by week and month, in addition to by day, are available in the Performance Reports page. Along with reports for “Entire account by day” you can choose from weeks and months.

If you’d like the new beta interface enabled in your account, you can make a request.

Thanks for all your ideas and votes. Your ideas and feedback help our teams determine where we should be spending our time, so keep them coming!

If you would like to add the Bing Search on your Firefox browser, check out this firefox add-on which can instantly show up search suggestions for the keywords you type in.

Bing provides great general search results, relevance, a big index and speed — all of the hallmarks of a good search engine. However, because sorting through search results can often be time consuming, Bing organizes popular results in a different way, designed to help you get the answers you’re looking for without having to guess the right way to phrase a search term.

Let me know with your experiance using this search engine and the results you get while searching for something.

Rumors have erupted recently about the web giant Google locking horns with Facebook in direct competition. The new social media platform Google is working on is tentatively dubbed Google Me by bloggers.

The tweet by Kevin Rose, founder of Digg stating that Google was launching “Google Me” to compete with Facebook started the rumor mills churning on June 28 and even though the message was deleted soon thereafter, others have taken up to add more grist to the mill.

The news is confirmed by ex-CTO of Facebook – Adam D’Angelo. He stated confidently that the ‘Google Me’ project was real and not a rumor and that through reliable sources he had learned that a large number of personnel are working to make it happen.

Google felt that their current product ‘Google Buzz’ apparently was not strong enough to compete with Facebook. It was too slow compared to the growth rate of Facebook, and so they have decided to build a top class social networking site, modeled on the lines of Facebook. Insiders have stated that this is a top priority project at Google.

“Google Me’ is estimated to be having a huge potential and expected to give Facebook a keen competition. Jason Kincaid of TechCrunch feels it is not that simple to create a new Facebook and it will be a daunting task for Google to face off with Facebook on the battle of social networking.

Many people in the search engine industry are in consensus about one thing – that the competition between Google and Facebook will usher in a new era and bring about balance due to one player trying to gain ground and become dominant in their fight to popularity and success. And there are those that are leery of the new service to be launched. They feel that Facebook has made inroads into people’s daily lives to such a great extent that no competitor would be able to gain ground and make any headway the way Facebook did.

Google has not been able to confirm the rumors of challenging Facebook, but off the record, people in the know about both Facebook and Google have been confirming that there is indeed something of the sort in the offing.

Though it seems like a tedious and uphill climb to even come up to the level of Facebook, it is also anticipated that Google cannot afford to fail. If they do fail, Facebook will retain its top-notch position as the best social networking site to date.

There are plenty of benefits of SEO press releases if you do them correctly:

• Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
• Visibility in search engines
• Ranking in Google News and Yahoo News for your keywords
• Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
• Potential media coverage
• Can help your new website escape from the “Google Sandbox” quickly

Do you have the latest version of wordpress on our blog? If yes you can find the in built Tags feature which can be used in each of your blog posts. Now you can use these tags as a great Internal pages link building tools but using a wordpress plugin called as – Wordpress Plugin Tags Autolink

You just need to add a minimum of 2 Tags in each of your post and a maximum of 6 Tags and this plugin finds similar tags in other posts and links to it. For example if you tag a post with wordpress , this plugin searches for all posts with the word ‘wordpress’ and automatically links to the Tags page. This option would save a lot of your time by automatically doing the link building for your blog and giving the tag pages more relevant backlinks.

Here is the link to the wordpress plugin – wordpress tags auto link which you just need to download and activate to get started.