SEM - Search Engine Marketing Guide

What is Link Exchange ?

Link Exchange is also known as Banner Exchange. This is the procedure by which one site agrees to link to another site in return for a link back from that site. When you add a link (URL) of a website to your website on the condition that your website URL also gets added (or linked) by that site is known as Link Exchange.

What are the benefits of link exchange ?

Link exchange is the best way to increase your website visitors, without paying any money for advertising. Link exchange is also considered essential for improving visibility of website in Search Engines. Search Engines check the number of sites linking to your site and then they rank your site accordingly. Sites with a great number of incoming links are given good placements by Search Engines than those which are linked poorly.

Tips for exchanging links :-

1. Get as many incoming links as possible - The greater the number of incoming links to your site, the more popular it becomes on search engines.

2. Exchange links with pages with higher rank - The higher the rank of the pages linking to yours, the higher your URL shows in search results and the more people visit your page.

Exchange link with my blog :-

If you are interested in exchanging links with this blog you can Contact Me. You can also see some of the websites with whom I have exchanged links. Check out the Friends And Links column, at the bottom - right side of this blog.