SEM - Search Engine Marketing Guide

To make it easier for you to analyze your account's performance, we're adding more advanced reporting options, previously only accessible through the Report Center, to the Campaigns tab. With these changes, you can manage your campaigns and analyze their performance all in one place.

The following report types are already available on the Campaigns tab:

• Account-level reports
• Ad reports
• Ad group reports
• Campaign reports
• Demographic reports
• Destination URL reports
• Keyword reports
• Placements reports

If you have these types of reports saved in the Report Center, they'll soon be copied to the Control panel and library , a new area on the Campaigns tab where all your reports will be stored. Once they've been copied to the panel, please start using the Campaigns tab if you want to create new versions of these reports.